A new division launched by McGrath and Knight Frank will operate across the East Coast, delivering research-backed projects to be marketed for local, national, and international buyers.
Knight Frank has announced a new project marketing division, in partnership with McGrath, comprising 50 residential sales and marketing professionals operating across three states.
The McGrath Knight Frank Projects team will be led by Henry Burke, Owen Moore, and Brennan Latimer, operating out of Sydney, South-East Queensland, and Melbourne, respectively.
While Moore and Latimer recently joined from another brand and have collectively spent over three decades in project marketing, Burke was previously McGrath’s Head of Projects, with more than 16 years’ industry experience.
Moore said the division was set to launch more than $3 billion of apartment and master-planned projects in the Greater Sydney market over the next 18 months.
Additionally, Latimer said the collaboration across three states will give the brand an edge in the Melbourne market.
“As a result, we are able to deliver the best results to our developer clients while offering our sales partner networks access to the best projects and development teams that Australia has to offer,” he said.
“The Victorian market is particularly exciting given the value opportunity in Melbourne metro when compared to our other capitals, and when coupled with the future growth prospects creates an exciting opportunity for developers and buyers alike.”
According to Knight Frank chief executive officer, James Patterson, the company’s sales team will work closely with the new projects team to deliver a full-service offering.
“Knight Frank’s global reach will elevate McGrath Knight Frank Projects in Australia, with the ability to market via our networks overseas, including our Private Office team, being a huge point of difference,” he said.
“Together, Owen, Brennan and Henry are an exceptionally successful team, with a strong track record, and we are really excited to have the opportunity to partner with and support them.”
McGrath chief executive, John McGrath, said the move showed the close relationship the project teams have with its international partners, with many buyers of new projects originating from overseas.
According to Knight Frank, the project team will utilise in-house research with predictive analytics to identify emerging buyer demographics.
The firm said the “intelligence-first" approach will allow developers to design floor plans and amenities that could meet the demands of 2027 and beyond, instead of reacting to the trends of recent years.
Moore said the team was dedicated to delivering a multi-billion-dollar pipeline of new real estate projects in Queensland, as international events, including the Olympics, are set to transform the market.
“Our deep expertise of the five key buyer types for new residential real estate in each market is invaluable in safeguarding a developer’s position when undertaking these major construction projects,” he concluded.
