A principal on NSW’s South Coast has joined the Professionals network, looking to build on his business’s rapid growth with the group’s focus on marketing, branding, and collaboration.
Professionals has announced that principal Murry Conran and his team have rebranded to the network, strengthening the group’s presence in Ulladulla, NSW.
Conran, who acquired his business four years ago and operated under the First National banner, brings 11 years of industry experience.
According to Professionals CEO, Sean Hanneberry, Conran’s reputation and commitment to his team will be an asset to the group.
“Murry’s focus on sustainable growth, team development and delivering a high standard of service reflects the values we look for in our members,” he said.
Conran said he joined Professionals to support his business’s next phase of growth, after doubling in size over the past four years and organically growing its rent roll.
“To build on this momentum, it’s important we’re part of an organisation with a clearly defined vision, strong leadership and a commitment to protecting the brand over the long term.”
Conran said Professionals’ investment in brand, marketing, and long-term growth strategy aligned closely with his direction for his business over the next five to ten years.
He said he was drawn to the group during his initial interactions with the network, attracted to its focus on collaboration and support.
“It’s a group where principals genuinely help one another succeed while still maintaining their independence in their local markets.”
According to Professionals, the Ulladulla region had a diverse property market that continued to attract strong buyer interest, driven by downsizers from Sydney, Canberra, and Wollongong.
Conran said that, despite ups and downs, the area was relatively buoyant due to its strength and diversity.
“We’ve got a broad mix of property, from coastal homes and suburban houses to lifestyle acreage and high-end beachfront properties,” Conran said.
Hanneberry said the Ulladulla office will be a valuable addition to the network, strengthening its presence on the South Coast and expanding its national footprint.
“We look forward to supporting [Conran] and his team as they continue to build on their success and take the business into its next phase.”
