CRMs are moving beyond contact management, with automation, data ownership, and AI giving agents new ways to nurture leads and win listings.
On REB Discover, deputy editor Emilie Lauer is joined by Luke Newton and Iain French, co-founders and directors of LockedOn, to explore how CRM technology is changing the way agents run their businesses.
The pair discuss why speed, simplicity, and data ownership are becoming increasingly important, particularly for smaller teams looking to take control of their databases and build stronger client relationships.
Automation is also transforming lead nurturing, with digital CMAs, proposals, and regular client touchpoints helping agents stay connected while reducing the manual work involved in prospecting.
The conversation also looks at where CRM technology is heading, from responsible AI development to LockedOn Go, a new mobile app designed to help agents manage inquiries, inspections, and appraisals while on the move.
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