Melbourne agents are facing weaker conditions and tighter scrutiny, putting selling skills, transparency, and trust under the microscope.
On Real Estate Exposed, REB deputy editor Emilie Lauer is joined by Lisa Pennell, CEO of Barry Plant, to discuss the challenges facing Victoria’s property market and the industry’s response.
Pennell explains why Melbourne’s market is becoming increasingly segmented, with higher-priced properties facing tougher conditions while more affordable homes continue to attract buyers.
The pair then turns to Victoria’s underquoting crackdown and what increased scrutiny means for industry trust, with Pennell arguing that agency culture, leadership, and consistent enforcement all have a role to play.
Pennell also discusses the impact of tax changes and new auction rules, while sharing why she remains optimistic about Melbourne and believes agencies that keep building market share through the downturn will be best placed for the recovery.
Make sure you never miss an episode by subscribing to us now on Apple Podcasts
Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn.
If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend a voice to the show, email
Want to see more stories from trusted news sources?Make Real Estate Business a preferred news source on Google.
