Place Purpose Group Director and Head of Sales Zac Baker is adding auctioneer to his role, with plans to call more than 100 auctions by January as the business strengthens support for its sales teams.
Zac said the move was about giving agents another resource to help secure results in a market some hadn’t experienced before.
“The main driver of the decision was how we could provide the agents and the business another layer of value to help them transact,” Zac said.
“Especially while they’re moving through a marketplace that some of them haven’t experienced before.”
The decision followed discussions with Place Managing Director Paul Curtain, with Zac’s auction schedule expected to include campaigns across Place Purpose Group and the broader Place network.
He’s also set to call auctions at The Experience and Place’s Days of Summer, giving him a substantial programme over his first few months.
The new role brings auction support closer to the group’s sales teams, alongside Zac’s existing work helping agents progress campaigns and negotiate sales.
“As the business keeps evolving and growing, and I get across more of the network, we’ll be able to help more people.”
The move comes as Place Purpose Group approaches its first anniversary under the Place brand, following a period of expansion and changes across its operations.
Zac said joining Place had accelerated the business’s development, from technology and internal systems to new offices and business owners.
“We’ve always steadily grown and evolved as a business, but the changes we’ve made since February have been greater than in the entire time we were operating before that,” he said.
“It’s been across so many parts of the business, from technology to bringing business owners in and opening offices.”
He said the Place brand was also proving a strong drawcard in recruitment conversations, giving the group another advantage as it builds its sales teams.
“A lot of the people we speak to say, ‘I wouldn’t be where I am today if I didn’t join Place’,” Zac said.
For Zac, the priority remains practical support for agents, with the auctioneer role extending his involvement from campaign preparation through to auction day.