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Ray White books solid August sales

By Staff Reporter
07 September 2011 | 10 minute read

Simon Parker

Ray White Group said a resilient residential market, including a more buoyant Queensland, was the reason for its $2.14 billion in sales during August, which was up from the $2.03 billion in sales recorded in July.

"There were some pleasant surprises,” said Brian White, joint chairman at Ray White Group, in his monthly White Paper report.

“Queensland’s recovery continued on from the previous month, with more good news from the beleaguered Gold Coast where an outstanding riverfront property exceeded its auction reserve by $1 million.

“Indeed, auctions are giving enhanced confidence to buyers of current market values. Nothing excites price support more than the sight of other buyers vying for the same asset.

“Backing this up, Surfers Paradise returned to their traditional position by heading up the Ray White Group’s month result.”

Mr White said all other markets were “consistent”.

“For the first time, New South Wales comprised half the group’s top 10 offices,” he added.

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The company’s loan origination service, Loan Market, booked a 15 per cent rise in revenue when compared to the same month last year, while Ray White Commercial recorded its best month in 2011.

“That includes a lot of leasing deals,” he said, “suggesting a renewal of confidence in the medium sized business sector.”

A new office in Coolum, on the Qld Sunshine Coast – led by Jolien Heelan and Chris Edmunds - was just one of “a number of brand new businesses” that are due to open in many locations.

“We firmly believe that these are wonderful times to open or to commence in this industry. People look more carefully at their agency appointee now and respond to energy, clear commitment to achieve the highest price,” he said.

“They are not blinded by the prices of last year, nor [of] a concern that it might be better to wait before suggesting that one should now get active with a selling campaign.”

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