realestateVIEW launches new branding campaign

The campaign will direct consumers to the online property listing portal’s expertVIEW blog, advice centre, suburb profiles and local data, the organisation said in a statement.

As part of the campaign, realestateVIEW will feature on branded mobile billboards, which will be moving around Sydney, Melbourne and Adelaide over an eight-week period.

“In addition, mobile billboards will also be featured in and around suburbs with open for inspections and auctions,” the organisation said.

The campaign will also utilise email marketing, with more than 300,000 consumers to be emailed, print advertising and flyer inserts in “prominent” agent magazines in NSW, Victoria and South Australia, and flyers distributed to “selected agencies.”