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Simon Parker
View Property Australia, a new "industry-owned" listings website, has set its launch date for November 10, the company announced last week.
The site, which will be national, was due to be launched once it had 50,000 listings, View Property Australia CEO Ross Bulman said last month.
Mr Bulman, who is also CEO of realestateWA.com.au, said the new online listings site - www.viewproperty.com.au - was the result of 14 months of planning and preparation by a group of Australian real estate agents and IT developers.
Member agents can start to feed listings to View Property immediately, the company said.
“View Property can either access your existing feed, or you are welcome to load to the site through our CRM system.”
“Together with the existing established feeds flowing from the major brand offices, we also realise the importance of populating the site with all independent and specialist brands and offices across the country in keeping with our pledge to provide an equal and unbiased opportunity for all agents nationally,” Mr Bulman said.
The company said details about the intended industry ownership model for www.viewproperty.com.au will be distributed after the launch date, although Mr Bulman said last month that no one individual, group or entity will hold a significant ownership and the size of share holdings will be restricted.
“We intend providing a six month awareness period for the industry and the public to explore the site and for us to gain the required traction, subject to the site meeting several key performance indicators including traffic volume, search engine prominence and continuing member support,” the company said.
“In month seven we will begin to levy a small monthly administration and operation fee of $79 per month at which point all members who have listings on the site will be given the opportunity to continue to work with us to build a powerful alternative online option for our Industry.
“As a guide, we project $149 in year two and $199 in year three with only CPI increases ongoing.
“Following launch we will be circulating details (to registered supporters) about the intended Industry ownership model for www.viewproperty.com.au including the opportunity for early supporters to take advantage of ‘foundation memberships’ that will include 12 months free subscription to the site plus other value added benefits.”
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