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Flat market doesn't justify cuts to training, resources

By Staff Reporter
04 November 2011 | 9 minute read

Staff Reporter

A tightening property market doesn't justify cuts to staff resources and training, a real estate group has claimed.

“In this market, companies that are under resourced and under trained are really hurting,” Marguerite Foxall, franchise development manager for Harcourts Victoria, said.

“To succeed when the market is flat, real estate sales people need increased resources, training and support from their corporate teams.”

Ms Foxall suggests that it is crucial for corporate support teams to work closely with their staff, particularly when the market is challenging.

“As a corporate team, it is imperative that we are in the trenches with our people and work closely with our business owners to stay on track with their 12 month plans,” she said.

“Consistency, planning and action always win in the end.”

“A brand name doesn’t save you in this market – the tools, systems, structure, technology and most importantly the people in your team is what counts.”

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Stockdale & Leggo franchise and training manager, James Wardrop, agreed.

“We are definitely not cutting back on the group's training and resources," he told Real Estate Business. "In fact, we are actually going the other way.".

“We have just completed the planning of our training schedule for the next 12 months, which will see a strong focus on quality speakers and quality training.”

Only recently, Stockdale & Leggo held an internal auctioneering competition, with a view to boosting the group's auctioning skills.

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