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Simon Parker
The new property listing website set up for members of the Real Estate Institute of Queensland (REIQ) has netted 91,000 listings in the three months since its launch, the industry body has reported.
“We’ve been extremely pleased with the support of members,” Dan Molloy, REIQ managing director told Real Estate Business.
Mr Molloy said the industry-owned portal, which operates via reiq.com, has attracted the interest of a large number of its members.
“It is the credibility of the REIQ brand, and it demonstrates a value-add for agents who are accredited members of the REIQ, by being able to demonstrate another string to their bow to offer to their sellers without any additional costs,” Mr Molloy said just after the site’s launch in September.
“Our unique proposition as far as reiq.com is concerned is it is based around Queensland properties for the Queensland market,” Mr Molloy continued.
“We think it is very timely in providing additional options and competition to a market which is fairly concentrated.”
“Obviously the marketing of a property is about coverage. We are providing another option that is industry owned which we think is credible and will provide additional exposure in the market place. If that provides some additional competitive pressures on other providers, we believe that to be a good thing as well.”
Mr Molloy said REIQ would focus on building the website’s presence in the marketplace, and to this end they’ve employed Geoff Jennings as executive manager business development to help achieve this.
My Jennings has worked in online/print media since 1999, which included roles as sales director at mycareer.com.au, business manager at realcommercial.com.au and state manager Victoria/Tasmania for realestate.com.au. He has also served as state sales manager QLD for RPData.com, and as general manager at APN’s Tweed newspaper company.
Mr Molloy added that the REIQ is keen to ensure the reiq.com website doesn’t become overly cluttered or hard to use, considering the large amount of data it contains along with the multiple audiences – members, homebuyers and vendors, amongst others – it serves.
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