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Stacey Moseley
Paper-based property management may become a thing of the past, a principal with 1,000 properties under management has said.
“There needs to be a better use of technology in property management,” Ewan Morton, managing director of Sydney-based Morton & Morton, told Real Estate Business.
“To be successful you must be getting efficiency through technology. A property manager could cut their time down after inspections writing up reports by utilising new technologies.”
According to Mr Morton, Morton & Morton in Sydney will be looking to ramp up their property management software in 2012.
“We are looking to change from being reliant on paper-based information keeping. We want to change to something faster and more efficient,” he said.
“There are quite a lot of new products out there. The technology is in its infancy stages - there is still a bit of maturing to go, but this technology will be critical for every property manager.”
Mr Morton will be a panelist at the forthcoming Leading Property Managers of Australia (LMPA) 2012 conference on Queensland's Gold Coast. He will be a part of a three-person panel discussing fast-growth strategies for property management businesses.
“We will also be focusing on organic growth this year," Mr Morton continued. "We are pushing to grow our property management division because it has been the backbone of our business,” he said.
“With a rent roll of 1,000 properties, it provides us with consistent income and profitability.”
The LPMA 2012 Annual Forum will be held at Jupiter's Hotel and Casino on the Gold Coast from Thursday 26 April – Friday 27 April 2012, and is open to all industry practitioners across Australia and New Zealand.
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