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Simon Parker
Social media is facilitating constructive exchanges between competing agents, in what a senior industry figure says is a “refreshing” byproduct of the digitial age.
“Although not obvious to the community at large, there are numerous groups consisting of thousands of agents who are improving their skills and knowledge through conversations particularly on Face book,” RE/MAX WA regional owner, Geoff Baldwin, said.
“It is not unusual for a group member to post a particular challenge he or she is currently facing with the marketing or sale of a property and for even close competitors to discuss and contribute to likely solutions."
“Often these exchanges involve dozens of agents from metro and country offices whose collective experience can be massive.
“The quality of sharing between agents is refreshing especially since it is without obligation or expectation and it certainly signals a positive step forward for professionalism in our industry.”
Mr Baldwin’s comments come shortly after a Real Estate Business straw poll found more than three quarters of the 250 respondents said they would share business tips with a competitor if it helped bolster industry standards.
Mr Baldwin said he personally moderates a Facebook group of agents, and that even he is amazed with how much knowledge is openly shared amongst them.
“Another positive that is coming out of this is the unselfish and increasing occurrence of agents referring buyer and seller leads to one another as a result of their social media associations which obviously assists clients to achieve a result,” he added.
“In this time of communication overload it is wonderful to see our industry participants bucking the trend and going out of their way to share experiences and knowledge and in so doing promote better service levels for our communities.”
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