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Simon Parker
A recently launched social media site for real estate is helping some agents achieve high rankings on Google search results, the company has said.
“After we launched and lots of agents began joining, we noticed some profile pages were appearing on page one for a Google search of the member’s name,” Housenet CEO Darren Moffatt said.
“We tested this, and found that most members are on page one for a name search within a week of joining Housenet. Better still, their Housenet profiles are often appearing in search results above profiles on major portals and existing social media accounts.
“For a site that’s only a few months [old], this is a pretty amazing result.”
Tim McGoldrick of Elders Berry NSW, located 140km south of Sydney, told Real Estate Business that Housenet, along with the company’s other social media initiatives, has helped boost his agency’s profile. His Housenet profile is coming up as the third result on page one of Google.
“We do have a lot of local people following us on Facebook and they do interact,” he said.
“It’s just [important] being in peoples’ faces.” This was particularly true in a regional community like Berry, he continued, where relationships were extremely important.
While he couldn’t confirm whether social media initiatives were driving sales his way, he partly attributed this to Berry’s small market.
“Berry isn’t the same as the Sydney market, it’s a lot smaller. If it was a more densely populated area, we’d get a better result.”
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