iscover
Staff Reporter
Domain has launched a new advertising campaign using Greg Evans, host of the eighties matchmaking television show Perfect Match.
The campaign appears on free-to-air and pay TV nationally, as well as across print, radio, OOH (outdoor) and digital platforms.
It brings back Greg Evans, along with the robot – Dexter – who calculated the compatibility scores of the hopeful contestants.
“We have had a bit of fun with this campaign, mostly at Dexter's expense – the contrasts of the clunky old robot have helped bring Domain's latest mobile innovations to life,” said Matt Siddons, marketing director, real estate for Fairfax Marketplaces.
"Our message to buyers is that by using the tools offered by Domain they are more likely to secure their perfect match."
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