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LJ Hooker bear teaching a new generation of kids

By Staff Reporter
22 May 2013 | 10 minute read

Stacey Moseley

LJ Hooker’s branded Mr Hooker bear is back, this time reaching kids of today with the network's new innovative kids app.

The app, Mr Hooker Bear’s Letter Pop, has been designed to entertain kids while LJ Hooker real estate professionals engage with parents to discuss their real estate needs.

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According to Georg Chmiel, CEO of LJ Hooker, the idea for the interactive children’s app came from his own experience of being a father of four.
“The idea behind it is very simple. I am a father of four kids, but when they were little it was always a challenge to keep them quiet,” he told Real Estate Business.

”So I came up the idea to build an app with the LJ Hooker bear.

“It is a very simple app and I’ve tried it myself, so has the rest of my family and it is a lot of fun.”

The Mr Hooker Bear’s Letter Pop takes kids on a journey across three key environments  city, beach and country – and helps them with word play, spelling, hand/eye co-ordination, fine motor skills and time management.

A player needs to find letters, create words and flip around animated obstacles on screen to progress through the three levels so they can complete the Letter Pop challenge. If they make mistakes, they won’t progress through the levels and need to start the game again.

The Mr Hooker Bear’s Letter Pop app is available free on iPads and iPhones via the App Store and androids via Google Play as well as the web version on the kids’ brand new interactive and educational website www.kids.ljhooker.com.au.

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