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Supporting your local community
Blogger: John Paranchi, sales agent, McGrath Estate Agents Hunters Hill
If you want to position yourself as a market authority, you have to show you care about your area and you’re engaged in what’s going on. Community work is an excellent way to do this.
In today’s real estate world, a lot of business is done through relationships, and community work is a great way to connect with the locals. Sponsoring an event and spending time meeting people and having a chat is 10 times more powerful than any number of DL cards you can put in their letterbox. Don’t get me wrong, DL cards and the like are important for conveying success, but community work is about showing some heart.
The cynics of the world would say we only do community work to generate more business. The reality is, there are plenty of community organisations that need support and want our help - so what’s wrong with both sides benefitting?
Each year, I donate $15,000 to local schools and clubs and this has a real impact. I could easily spend that money on more ads, but I like giving back – there’s a real ‘feel good factor’ about it.
Community work won’t get you the listing but it will get you on the shopping list, and that’s what personal marketing is all about. It might also be the one little thing that separates you from another agent competing for the same listing.
The first step is to work out how you can reach your core market through your community work. In my case, I sell a lot of family homes, so it made sense to get involved with schools and kids’ sports clubs.
Here are a few tips:
ABOUT THE AUTHOR
john-paranchi
John Paranchi is an award-winning agent at McGrath Estate Agents Hunters Hill with an outstanding track record for exceptional sales results in any market conditions. He was ranked number six in McGrath's 540+ network in 2012 and was ranked number six in the Real Estate Business' Top 100 Agents this year. John was recently named Sales Agent of the Year at the 2013 Australian Real Estate Awards.
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