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Steven Cross
The founder of the financial services divisions of two of Australia’s top real estate companies has launched an initiative that aims to team brokers with independent real estate offices.
CEO of the new ‘Nectar’ group Paul Newell previously helped launch successful financial services arms both for Raine & Horne and LJ Hooker.
While previously having worked with large groups, Mr Newell told Real Estate Business' sister publication The Adviser that franchised brokers were missing out on a huge slice of the market.
“There is an opportunity for brokers to work together with the independent real estate network, which is something that no one’s been able to do,” he said.
“Independent real estate offices don’t have the buying power to afford their own broker, but the software providers we’re with have an affiliation with over 650 agents across the country.”
The new venture offers access to more than 30 lenders and boasts an all-new CRM system to help link brokers with agents.
“Our Hummingbird CRM system for brokers attaches to a large number of agents and provide leads from their agencies. It’s taking referral partnerships with an untapped lead source to a whole new level,” Mr Newell said, claiming the company is targeting around 100 Nectar branded brokers for 2014.
“Nectar’s unique lead generation system utilises real estate office software and a world-class CRM system to provide brokers with a level of marketing support that makes it easier for them to do a great job for clients.
“We’re confident that our fresh, honest, customer-focused approach is going to provide the best possible mortgage broking experience for our customers – and we look forward to proving it to the Australian market.”
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