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A major franchise has recruited interior designer and The Block judge Darren Palmer to lend his expertise to its media and engagement strategy.
LJ Hooker's upcoming spring campaign will incorporate television, online and print advertising, as well as a suite of local area marketing tools for its offices to utilise.
Its previous campaign increased year-on-year sale appraisal figures by 58 per cent, according to the network.
LJ Hooker CEO Grant Harrod said the campaign will hit TV screens with a new television commercial starring Mr Palmer.
The network is also including two DVDs starring Mr Palmer as part of its new strategy, titled ‘Styling to sell’, or ‘Styling to stay’.
“Through the cycle of ownership, people are generally interested in one of two things: how to present their home or investment for a premium sale, or how to improve it for lifestyle and aesthetics,’’ said Mr Harrod.
“The DVDs complement the market knowledge agents provide during their appraisals, providing an all-inclusive experience for consumers to best improve the worth and functionality of their properties.’’
The launch of the campaign will coincide with the newest season of The Block returning to Channel Nine.
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