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Domain chases property 'lifecycle'

By Michael Crawford
01 October 2014 | 9 minute read

Listings website Domain has launched an updated website with better search and shortlisting facilities and a blog designed to meet individual market segments. 

Timed for release to meet expected spring demand, the Good Move campaign is centred around creating a better online experience by offering free information across a range of property lifecycle stages – first home buyers, renters, investors and ‘nesters’.

Domain Group marketing director Matt Siddons said the digital offering provides agents with valuable information and tools.

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“We’re making it easier for property seekers, owners and agents to access market and neighbourhood information to help ensure they are making well-informed decisions,” Mr Siddons said.

“Making any move in the property world involves plenty of decisions and emotional investment.

“Moving home is not just about the property itself; it's about families, community and lifestyles.”

The Good Move project includes upgrading the domain.com.au experience, using more robust search and shortlist tools, as well as the blog.

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