Have you ever considered a uniform for your real estate business?
The way we dress can say a lot about our level of professionalism. Real estate has always been an industry where dressing sharp is part of the job. Making a positive impression is critical. In that first interaction, 1,000 judgements cross a person’s mind. Are you trustworthy. Are you a person of authority? Do you understand the current market and the value of properties? Are you confident and likeable?
These decisions are made within seven seconds of someone meeting you. Can you afford to make the wrong impression?
First impressions count and keeping up with today’s fashion is exhausting. Having your team dressed with a branded approach can improve aspects of your business and assist in making that first impression memorable. Uniforms are a form of communication, both to the outside world and internally, and the real estate industry is one sector embracing the concept of a ‘uniformed approach’ for their team.
Here are eight benefits a company uniform can offer:
1. Brand building and familiarity
Real estate agencies spend a fortune on advertising and marketing. What better way to promote your brand than have your team wear something that promotes who you are and what you stand for? Uniforms give your agency another opportunity to solidify the image you want to show the world. And if a strict uniform isn’t for you, there are many options to create a dress code that will enhance your brand.
2. Customer service confidence
A team dressed in uniform conveys the message, “Here we are to serve you”. Uniforms can save time the customer spends looking for someone to assist them and acts as the first building blocks to your client relationship and building trust. It’s an instant comforting and warm welcome without having to exchange words.
3. Team building
Successful results begin on the inside. Uniformed people equals a unified team. Uniforms give each staff member a sense of belonging, making the team gel and accomplish goals working together.
4. Positive self-image
A uniform encourages employees to take pride and responsibility in the work they do. Spend time on researching the best uniform for your team so that everyone has an opportunity to look and feel their best. Research shows that when an employee looks good and feels like they belong to and are supported by a team, they will perform better.
5. Employees look the part
Let’s face it, some of us don’t have a handle on what professional wear is all about and how to do it well. Creating a uniform for your team ensures your client-facing staff always look professional and are representing the brand well. Perhaps a uniform will work best for the administration staff while the agents have more freedom of choice.
6. An opportunity to say more
Just as your unified team says “Welcome, we are here to serve you”, the uniform you initiate can also say more about your company. The design itself can convey a message or tone that’s approachable, such as, “Let's have some fun” or instill thoughts of significant value like, “Our products and services are very high quality”. Your uniform can also act as ad space, literally delivering a message like, “Ask me about our financing options” on a button, name tag or printed/embroidered on the apparel itself.
7. Stand out in a crowded market
Business can get crowded with so many companies promoting the same level of service and offerings. Implementing a uniform presents an interesting way to stand out among your competition. If your uniform is fashionable and smartly designed, clients and employees will take notice.
8. Cost effective
While employees will still spend money on outfits for their time outside of work, their budgets will become far less constricted as they do not have to constantly purchase clothes for work. Business attire can become costly over time, while corporate uniforms are usually offered to employees at a lower rate than fashion outlets, and are tax deductible.
Fiona Anchal is the creative director of Shirt Studio Corporata