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Don’t dwell on the disruptors

12 October 2016 Hannah Blackiston
Real estate industry disruption

With more innovators, disruptors and game-changers seeking to enter the real estate market, you need to learn to work smarter, without giving in to fear. 

As technology moves further forward and more companies begin to establish themselves as ‘disruptors’, it can be easy to focus on the negatives – how these changes will affect your business or career.

But ZOO Group founder Pawl Cubbin spoke to REB’s sister publication My Business on the My Business Podcast about why he thinks agents should take these changes as a jumping off point to working smarter. 

“Weve got to genuinely understand our clients... and then weve got to be able to come up with really good ideas to solve a problem,” Mr Cubbin said.


Outwitting disruptors is just one way of dealing with them. Providing a personal touch and a service they can’t is another way to prove your worth in a changing real estate environment.

“I still think its very ideas based. I think to get people's attention, youve got to make people feel something,” Mr Cubbin said.

Staying on your toes and being abreast of changing technology and up-and-coming companies who are claiming to offer new ways to do business are the best ways to keep ahead of the curve.

“[To begin with,] you are really proud of yourself, and youve created something and then three to five years later, whatever your particular cycle is, you actually stop and look it and go, ‘Actually, maybe this is not the best way to do things anymore,” Mr Cubbin said.

“We have to be much better thinkers.”

New companies that want to change the way agents do business generally remove a certain level of expertise or the connection an agent has with a client.

Being aware of the complaints about new technologies and how disruptors do business can help agents strengthen themselves and remain relevant in the face of these industry threats.

Don’t dwell on the disruptors
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