When you meet a new vendor, you look good, feel positive and bring the right energy to make a memorable first impression. But what about when people search for you on Google? We explore how to make your digital first impression as strong as your physical one.
1. Tidy up your social media accounts
CEO and co-founder at RateMyAgent, Mark Armstrong, says if your work social media accounts are under your real name, make sure the content you post is relevant to your professional brand.
“Sharing the odd family BBQ shot is OK, it’s humanising, but consider how a late-night pub shot makes you look to potential vendors,” Mr Armstrong told REB.
Top Tip: Consider using a business account for work and a private account for your personal life. You may also want to use a pseudonym for more personal, and potentially outrageous, posts.
Remember: Social media accounts are a window into your world. Only let vendors see what you want them to see. Control your online brand.
Take away: If in doubt, don’t post it. Some people are easily offended. Keep your professional name and brand clean so potential customers only see the best of you.
2. Google yourself
Mr Armstrong says this is not narcissistic. It’s the smart thing to do. If you don’t know how you appear in a digital search, you can’t manage your personal brand.
Top Tip: Use trusted real estate platforms and explore tools available to boost your online profile. Some digital marketing sites offer bespoke marketing tools and tiered levels of access. Find the best fit for you.
Remember: People judge the smallest things when choosing between competitors and a little effort can go a long way.
Take away: December and January are the perfect time to check your online profiles and explore marketing tools available. Make sure you’re ready to put your best digital foot forward in 2017.
3. Highlight your vendor feedback
Mr Armstrong says recent feedback is your most valuable marketing asset, so make sure it’s seen.
“Share feedback and sales results on social channels,” he advises.
“Pull it on to your agency website and link to it in your email signature so people can easily find it.”
Top Tip: Where possible, use recent feedback. A review from yesterday or last week shows that you’re active in the market now – not six months ago or last year. Your recent results showcase your success. Make sure vendors see the best of you.
Remember: Would you consider a restaurant review from 2015 to be relevant? Or would you rather read one from last week? Make your recent sales data and feedback easy to find. It’s what vendors are looking for.
Take away: Keep your digital profiles up-to-date to show vendors that you care about your customers and that you’re a good communicator – two things they’ll be looking for in an agent.