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Property matchmaking knows no COVID-19 bounds

By Grace Ormsby
19 May 2020 | 10 minute read
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An instant matching and connecting platform for off-market properties has seen a massive increase in buyer registrations and property listings over the recent isolation period.

Property Whispers, a property platform that caters for both off-market and on-market property listings, has seen a 133 per cent increase in buyer registrations between March and April.

According to the platform, it’s garnering an enthusiastic crowd.

Of the buyers who registered for Property Whispers in April 2020, more than three-quarters are looking to buy within the next three months.

It also saw a 149 per cent increase in properties being listed by agents over the same period.

Year-on-year, this has translated to a 903 per cent increase in properties placed on the platform from April 2019.

COVID-19 has been credited for some of Property Whispers’ new-found popularity. Current restrictions placed on open homes and public auctions are introducing agents and vendors to the benefits of direct-matching online platforms.

In addition, new stock is low on the major advertising portals, with vendors shying away from the expense — a sentiment to which Ray White Maroubra/South Coogee real estate agent Jason Malouf can attest.

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He said “it’s a tough market right now securing a listing”, with many vendors unwilling to spend on advertising.

“By using Property Whispers, I can offer my vendor the opportunity to sell for free right now and I’m instantly connected with suitable buyers and get their contact details.

“It works very well since I’m put in touch with buyers right away and don’t need the open for inspections to start a conversation.”

ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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