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The Agency has officially partnered with Cooley Auctions in NSW as it seeks to enhance its ability to scale and grow further.
The real estate brand’s exclusive, new partnership with Cooley Auctions within NSW brings Damien Cooley and his team of 17 to the fold.
In a statement shared with REB, The Agency said the Cooley Auctions auctioneering team is the most booked independent auction service in the country, with Damien Cooley personally running around 1,300 auctions per year and on average achieves sale prices $98,250 above reserve. The move sees The Agency set to become Cooley Auctions’ largest single client, the statement noted.
“The Agency team and I are thrilled to have Cooley Auctions as our auctioneering partners in NSW. As our business continues to scale, it is the perfect service alignment, giving our agents and clients guaranteed access to this world-class team,” Matt Lahood, The Agency’s CEO, explained.
“I have personally known Damien Cooley since he started his career in real estate. I engaged Damien on one of his very first auctions and I have sold property for Damien. I am very excited about working together again so closely.”
Commenting further, Mr Lahood noted the synergies between the two teams.
“The Agency non-franchise model brought a new, streamlined way of doing business to real estate three years ago. Damien Cooley has similarly changed the face of auctioneering with his online start-up Auction Now,” he said.
“Auction Now allows clients to register, bid, buy and exchange online, on any device, anywhere in the world. This has been an incredibly important selling tool during the COVID-19 pandemic and something that our agents and clients will continue to benefit from.”
Mr Cooley said he’s excited about what the new partnership will bring for both teams.
“I am so excited to be working with The Agency’s high-calibre team of agents across our company’s core markets in NSW, especially knowing it is so capably and carefully led by Matt Lahood,” he said.
“Matt Lahood is someone I have respected my whole career; in fact, he gave me one of my very first auctions. The Cooley Auctions team can’t wait to work alongside The Agency’s talented agents and on behalf of their valued clients.”
ABOUT THE AUTHOR
Emma Ryan
Emma Ryan is the deputy head of editorial at Momentum Media.
Emma has worked for Momentum Media since 2015, and has since been responsible for breaking some of the biggest stories in corporate Australia, including across the legal, mortgages, real estate and wealth industries. In addition, Emma has launched several additional sub-brands and events, driven by a passion to deliver quality and timely content to audiences through multiple platforms.
Email Emma on: Emma.Ryan@momentummedia.
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