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New Raine & Horne appointment shakes up social media

By Staff Reporter
11 August 2022 | 10 minute read
michael carroll raine horne reb mh7czh

Looking to unify its messaging, the megabrand has appointed a national digital and social media manager to support its growing number of licensees.

Michael Carroll steps into the role from McGrath, where he served as digital marketing manager. He comes with over a decade of experience in the field, working across the entertainment, finance, technology, and real estate sectors.

In announcing the appointment, the group pointed to its growth over the course of 2022, noting that offices are increasingly gravitating towards brands that excel in supporting digital marketing efforts.

“With 33 offices having opened this year so far, we need to have a competitive advantage in the support that we provide,” said Angus Raine, Raine & Horne’s executive chairman.

He noted that while the company had made great strides in its digital presence of late, he recognised the need to keep the firm on tech’s cutting edge.

“Over the past year, we saw our organic search engine traffic increase by 26 per cent. With our SEO performance ranking at the top of major real estate groups, Michael’s depth of social media and digital experience will maximise this traffic,” Mr Raine said.

He added that he felt confident Mr Carroll’s appointment would “allow for the development of our offices in the digital space”.

Coinciding with the group’s partnership with graphic design platform Canva, which is popularly used to create social media graphics, Mr Carroll’s addition to the team is intended to help offices significantly up their game in the social media landscape, according to Georgia Dunwoodie, the group’s national marketing manager.

“Michael’s appointment will add to the strength of our existing team. We are looking forward to evolving our digital brand to reflect the industry leading service that we offer.

“In addition to the rollout of our enterprise partnership with Canva, Michael’s appointment is a huge win for our offices, as they have the tools and resources to stand out from their competitors and increase brand awareness with their communities,” she said.

On his part, Mr Carroll called the new role a natural next step in his career trajectory.

“The Raine & Horne brand is synonymous with Australian real estate and I’m looking forward to developing the brand’s digital presence to become highly competitive amongst other players in the industry,” he said.

“What Georgia and the team have built has provided great groundwork, and I’m excited to develop the next iteration of the brand”.

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