realestatebusiness logo
Home of the REB Top 100 Agents

REB Business Empowerment Showcase: Feedback-fuelled tech evolution

By Robyn Tongol
31 May 2023 | 9 minute read
lauren barham reb ulh63u

To maintain agility in technology and its adoption, businesses are advised to continuously embrace and apply feedback-driven insights.

In this episode of the REB Business Empowerment Showcase, host Grace Ormsby is joined by Lauren Barham, the national products and training manager for Raine & Horne, to discuss the transformative power of technology in the real estate industry over the past four years and how tech adoption can be the key differentiator for businesses to stand out.

Lauren gives a behind-the-scenes look of the step-by-step process that goes into developing a new tech product, how it can be seamlessly integrated into a business, and explains why she believes technology will enhance, rather than replace, human processes in the real estate industry.

Tune in to find out:

  • The benefits of being early adopters of AI-driven technology
  • Why feedback loops are important in tech development and adoption
  • How to provide the right training and support when integrating tech into business processes.

To learn more about Raine & Horne and their technological offerings, visit https://www.raineandhorne.com.au/

Make sure you never miss an episode by subscribing to us now on Apple Podcasts

Did you like this episode? Show your support by rating us or leaving a review on Apple Podcasts (REB Podcast Network) and by liking and following Real Estate Business on social media: Facebook, Twitter and LinkedIn.

If you have any questions about what you heard today, any topics of interest you have in mind, or if you’d like to lend a voice to the show, email This email address is being protected from spambots. You need JavaScript enabled to view it. for more insights.


You need to be a member to post comments. Become a member for free today!

Do you have an industry update?