Domain appoints Danielle Harmer as General Manager, Product and Agent Experience

Danielle Harmer steps into the newly created role of General Manager Product, Agent Experience at Domain Group. Following a successful tenure as General Manager of Allhomes and almost two decades of tech industry experience, Dani is poised to redefine Domain's agent-focused product strategy.

The recently established position will concentrate on delivering integrated best-in-class property marketing products and digital solutions for Agents, to help deliver operational and business efficiencies, along with enhancing property marketing performance. This strategic move signals Domain's unwavering commitment to the agent segment, with the position being strongly focused on elevating customer feedback and establishing a direct channel of communication between Domain and its customer base.

Commenting on the appointment, Domain’s Chief Product Officer Nathan Brumby said, ‘I am incredibly excited with Danielle’s appointment. Her deep understanding of the market, high level of trust with our customers and a strong product and technology background is a perfect blend to help us craft new and innovative products to the benefit of our Agents and marketplace in general.’

At Domain, the focus has always been on delivering better-performing products, ensuring data accuracy and coverage, and facilitating seamless integrations that work harmoniously together. With Dani's guidance, Domain Group will continue to build on this foundation, fostering a cohesive platform strategy that equips agents with data-driven insights to excel in their roles.

Dani expressed her enthusiasm, stating, "I'm incredibly excited to take on the role. Our goal is to provide agents with the most comprehensive and effective suite of tools available in the market. We aim to be 'better together,' integrating seamlessly and offering data and insights that empower agents to grow and succeed."

As Dani steps into her new role, Allhomes will be actively seeking a successor to continue the legacy she built. Her transition signifies an exciting new chapter in the proptech world, where Domain Group will continue to lead the way in delivering innovative solutions that elevate the agent experience. Stay tuned for the exciting developments that await as Dani Harmer takes the helm at Domain Group.