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How agencies can thrive in a shifting market


By Robyn Tongol

21 May 2026 • 2 minute read


liam garman and wayne johnson reb iv2sdr

Real estate networks are operating in an increasingly unpredictable market where rising days on market, uneven listing conditions, and tighter cash flow are putting profitability under pressure.

In this episode of REB Business Empowerment Showcase, host Liam Garman speaks with Agent Profit Planner founder Wayne Johnson about the financial blind spots holding agencies back, from poor visibility over profit margins and portfolio performance to the growing risks around recruitment, cash flow, and operational costs.

As market conditions shift, Johnson explains why scenario planning and financial literacy are becoming essential for agency leaders looking to protect profitability, optimise their rent roll, and stay ahead in a more volatile operating environment.

The conversation also explores how agency principals can better understand the true performance of their property management portfolio, identify hidden operational inefficiencies, and make smarter business decisions before changing market conditions start impacting long-term growth.

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