Marketing

SEO strategies to make you a smarter agent

Increasing your online presence is essential to being an elite agent. However, when it comes to appearing at the top of ...

Marketing • By Rocky Bartolotto

How to build your personal brand

As an agent you know that the best sales result usually comes after careful positioning and strategy. What you may not ...

Marketing • By Tony Blamey

Are you passing the baton or throwing a hot potato?

Remember the game 'hot potato' when we were kids?  That game which involved a circle of people tossing a small beanbag or ...

Marketing • By Hermione Gardiner

The Block: faux or real profit?

What we all saw from The Block auctions, buying and selling property comes down to the same things time and time again: ...

Marketing • By Tony Brasier

Don’t just expect the unexpected… plan for it!

I recently heard a trainer use the phrase “property management is a series of predictable surprises”. True, isn’t it?

Marketing • By Hermione Gardiner

Why you need vendor-paid advertising

As an agent you can be a vendor's best friend or worst enemy. Chances are, money will have a lot to do with them thinking ...

Marketing • By Rocky Bartolotto

The ‘F’ word - five rules for using Facebook!

Early last year I felt that Facebook was just a waste of time when using it for business. I didn’t understand it, and ...

Marketing • By Darren Hunter

Where is your next meal coming from?

Communication: the final property management frontier. It’s just you, your landlord and the “scumbag” tenant.

Marketing • By

Your customer crystal ball: future-proof your business

In recent months, property media has been awash with news about the influx of Chinese buyers and investors in Australia. ...

Marketing • By Petra Sprekos

A guide to your marketing checklist

BDM Coach Deniz Yusuf highlights the importance of correct marketing and advertising around a property manager’s ...

Marketing • By Deniz Yusuf

What is your best marketing weapon?

Beyond the latest designer website, past the shiny DL cards, far away from the perfectly designed brochures, away from ...

Marketing • By Hermione Gardiner

The fine art of email

Do you ever find that your every waking moment seems to be spent answering emails? Our lives have become entrenched in ...

Marketing • By Heidi Walkinshaw