launches innov8 campaign launches innov8 campaign

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Promoted by REA.

 REA has today launched their innov8 campaign, which highlights all of the value and innovations the business has delivered to agents across the country in the last 18 months.  

The video highlights the introduction of technologies and showcases their dedication to be first to market in the offerings they provide to agents, with the singular goal of making an agent's job simple, efficient and stress-free.

The main technologies highlighted in the short video showcase the introduction of larger listings, 3D tours for virtual inspections, and the launch of Agent Profiles, a new agent exposure tool, which within its first 12 months has delivered more visibility for agents than ever before. The introduction of Agent Profiles was built off the needs of consumers who mentioned that 84% of property owners are searching for an agent’s recent experience in selling similar properties before deciding who to use.

The other strong investment that highlights is that they have made a large movement in to wearable technology, which is providing further exposure for agents and helping them win further leads by allowing contact to an agent easier than ever before, while continuing to deliver more than 2x the amount of visits compared to the nearest competitor.

The added benefits are summarised by the introduction of property pages, a new platform that provides a page for every property in Australia, aiming to spark the curiosity of consumers and encouraging them to engage their local agent to get an up to date price estimate. After a strong year, the video is a good summation of why continues to be Australia’s number one real estate portal.

For more information, visit Innov8 today is the leading website in Australia for residential property, with a unique audience of more than 3.8 million every month. is owned and operated by ASX listed REA Group Ltd ABN 54 068 349 066. Source: Nielsen Online Ratings, 6 month average for the period April - September 2015.

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