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Our clients and members often ask us for assistance with developing their monthly e-newsletter or e-marketing for property management.
We can easily help them with content and ideas, we even have an e-book full of great investor tips they can use. However, it is the execution and delivery of a regular, ongoing successful newsletter (that actually grabs people’s attention, has a purpose and keeps them reading each month) that is the challenge.
The concept of the newsletter has become somewhat washed out in our digital age (much like the plethora of junk mail and pamphlets that go straight from the letterbox into my bin each week).
I can’t even tell you how many newsletters, updates, blogs and specials, come in each morning. Today I had over 30 new emails of this nature. What happened to most of them? Terminal deletion - never to be seen again.
When we see similar subject lines and the same content over and over again we are naturally bored, closed off and less likely to open the email at all. I’m sure you don’t want this for your e-newsletter and e-marketing so it is important before pressing send each month to put yourself in your readers' shoes and consider:
· Would you want to receive this newsletter?
· Would you open it?
· Would you read it?
· What benefit would you get out of it?
· Does it educate, inform and excite?
· Would you pass it on or share it with friends and family?
· Would it direct you to do more business with you?
· Would it strengthen your relationship?
· Does it direct traffic to your website?
Building and developing a regular ongoing successful e-newsletter doesn’t have to be a cumbersome process.
But in this day and age you do have to be doing it well in order to stay at the front of your clients' minds, easily communicate with them on a bulk scale and to be seen as the experts.
It doesn’t have to be rocket science, however, so take a look at our e-Newsletter Procedure – usually only available to our members – which breaks creating a successful e-newsletter down into 10 steps.
ABOUT THE AUTHOR
hermione-gardiner
Business Manager - Real+
Hermione has been part of the real estate industry for over 10 years. From Property Management to Corporate Leasing, New Business and Team Management. She has successfully managed a broad range of clientele, and delivered winning new business growth strategies.
Excelling in areas of team training, leasing product development and implementation of new software, her invaluable skills have led her to Real+ where she is passionate about assisting our clients to achieve their maximum potential through the online learning experience, Real Plus.
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