Powered by MOMENTUM MEDIA
realestatebusiness logo

Breaking news and updates daily. Subscribe to our Newsletter!

Home of the REB Top 100 Agents
Breaking news and updates daily. Subscribe to our newsletter

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.

Shire agency reports 89% lift in lockdown transactions

By Grace Ormsby
06 October 2021 | 1 minute read
David Highland

Highland Property is again posting record results – and managing director David Highland points to a growing trend for technology-enabled purchases as driving their lockdown success.

After transacting more than $1.5 billion worth of property over the 2020-21 financial year, the group is once again reporting record results – despite spending the past two months in lockdown.

The Southern Sydney agency has managed to sell 255 properties at a value of $364.4 million in the past eight weeks alone, a rise of 89 per cent over the same period last year.

Advertisement
Advertisement

The boost to volumes and prices is not expected to ease any time soon either, according to Highland Property managing director David Highland.

“We believe the market will surge further as we finally exit lockdowns over the next two months, extending the traditionally strong spring selling season to Christmas.

He outlined that buyers and sellers across the Shire have transitioned to digital platforms as a result of the restrictions – a trend he believes will accelerate over the next few years, even when lockdowns are over.

As a result, Mr Highland said the agency has plans afoot “to invest further in technology to stay ahead of the market”.

“We are seeing buyers from the Shire, other parts of Sydney and overseas buying apartments and houses through virtual tours and Zoom meetings, which is similar in approach to our group selling developments off the plan for many years,” he indicated.

Calling the technological-based approach “the new reality”, the managing director expects record levels of activity to continue “amid the low-interest environment, lower listing volumes, and Australians and ex-patriots seeking the safe haven of bricks and mortar”.

He has also pointed out that a move to more work at home measures has seen many inner-city dwellers choosing Sydney’s lifestyle locations like the Shire, with its beaches, transport links and many amenities, as a viable alternative.

Sylvania Waters is one such area benefiting from the migration, having posted the strongest price growth of any Sydney suburb (64.8 per cent) to median price of $2.72 million in the year to 31 May 2021, according to CoreLogic.

Mr Highland said, “there is now a certain amount of FOMO (fear of missing out) amongst Shire buyers who are no longer waiting for the perfect property to purchase”.

It’s one factor that’s also driving up activity in the off-the-plan sector, the director reflected.  

 

 

Shire agency reports 89% lift in lockdown transactions
David Highland reb
lawyersweekly logo

Tags:

ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

Rankings
rankings
JUST RELEASED
May 09, 2022

REB Top 50 Women in Real Estate 2022

REB is thrilled to present the Top 50 Women in Real Estate 2022 ranking, which sets t ... LEARN MORE

rankings
JUST RELEASED
May 04, 2022

REB Top 100 Agents 2022

Now in its second decade, the REB Top 100 Agents 2022 rankings are the most revered s ... LEARN MORE

rankings
JUST RELEASED
May 02, 2022

REB Top 50 Agents NSW 2022

Even a pandemic has not put the brakes on the unstoppable property market in NSW, whi ... LEARN MORE

rankings
JUST RELEASED
April 27, 2022

REB Top 50 Agents VIC 2022

The COVID-19 crisis has not deterred the property market in Victoria, which has been ... LEARN MORE

rankings
JUST RELEASED
April 25, 2022

REB Top 50 Agents QLD 2022

As the property market continues to roar in Brisbane and Queensland, the REB Top 50 A ... LEARN MORE

Coming up

rankings rankings
Do you have an industry update?

top suburbs

12 month growth
Mirador
103.33%
Bawley Point
98.13%
Walla Walla
90.7%
Byron Bay
86.67%
Kiama Heights
85.93%
Greta
84.14%
Nulkaba
81%
South Hobart
78.78%
Diddillibah
76.25%
Lennox Head
73.98%
SEE AREA REPORTS ON SMART PROPERTY INVESTMENT WEBSITE
Subscribe to Newsletter

Ensure you never miss an issue of the Real Estate Business Bulletin.
Enter your email to receive the latest real estate advice and tools to help you sell.