The Evolution of Design-Led Real Estate: Heath Williams Welcomes an Architect to His Team

Australia’s high-end property market is undergoing a quiet revolution; one where design, not postcode, defines what it means to live well.

Architecture has become the new status symbol and Heath Williams of Place New Farm is leading the charge in the real estate industry.

Recognised nationally as one of the country’s foremost architectural real estate agents, Heath has built a career representing homes that are as much about cultural expression as they are about luxury living.

“For today’s prestige buyer, design has become the new currency,” Heath said.

“They’re not just buying a home, they’re investing in a lifestyle, a philosophy, and the craftsmanship that brings it to life.”

From riverfront masterpieces to hillside pavilions, Heath’s listings often read more like design features than real estate campaigns.

His videos are equally considered; thoughtful and cinematic pieces that draw the viewer into the story, mood, and architectural intent of each home.

Together with his collaborations with leading architects and builders, they form a model that places design, not price, at the centre of the narrative.

“Every home has a design narrative,” he said.

“It’s about how light moves through a space, how materials have been chosen, how the architecture frames the experience of living there. That’s the story I want to tell; one that respects the intent behind the design.”

That approach has become a magnet for like-minded clients.

Increasingly, architects themselves refer their clients to Heath when it’s time to sell, confident that their work will be represented with the nuance and integrity it deserves.

And now, Heath is taking that commitment to design even further by welcoming architect-turned-sales associate, Harvey Rogers, to his team.

Harvey’s path into real estate is anything but conventional.

After beginning his career in the Navy, where he developed a reputation for discipline and leadership under pressure, he went on to study architecture, harnessing creativity and technical skill to understand how great spaces are conceived and built.

“Architecture taught me to see homes differently,” Harvey said.

“I look at how a building interacts with its environment, how the design supports the people who live there. Real estate became a way to bring that understanding to life for clients.”

Now working alongside Heath at Place New Farm, Harvey is combining architectural insight with the emotional intelligence required to connect people with homes that inspire.

His presence signals a deeper integration of design thinking within the sales process - something Heath believes is critical for the next evolution of prestige real estate.

“Harvey’s architectural training brings another layer to what we do,” Heath said.

Also, part of Heath’s design-driven team is Christopher Conway, whose creative background gives him a unique perspective on prestige property.

With an arts degree and early experience working on productions such as Survivor as a pyrotechnic, Chris developed the precision, composure and creative problem-solving that now define his approach to real estate.

Before joining Place New Farm, he worked at Space Furniture, immersing himself in the world of luxury design. Combining artistic insight with an instinct for service, Chris plays a pivotal role in connecting buyers with homes that marry architecture, lifestyle and craftsmanship - a natural extension of Heath’s design-led philosophy.

Together, the Heath Williams team represents a new generation of design-focused agents, professionals who treat architecture as the story, not the backdrop.

“Luxury used to be about postcode and price,” Heath said.

“Now it’s about perspective. The homes that resonate most are the ones where design and emotion intersect, and that’s where we want to operate.”

Recent sales:

18 Hastings Street, Teneriffe – suburb record, one of Brisbane’s highest house sales (undisclosed price)
29 Towers Street, Ascot – Graya Build (undisclosed price)
41 Abbott Street, New Farm – sold for $5M
5/60 Moray Street, New Farm – sold for $10M
3 Mark Street, New Farm – sold for $4.575M
5 Wybelenna Street, Brookfield – sold for $8.5M
1/2 Scott Street, Kangaroo Point – sold for $6.7M