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Belle Property and Hockingstuart have launched a new digital sales strategy designed to connect ready-to-buy buyers with properties that match their needs, delivering faster and more effective results.
The “First to See” initiative allows pre-approved buyers to access listings across both networks early, before their wider release, while providing sellers with a more strategic campaign.
Across both network websites, registered buyers have access to new listings before the general public, where they can see the full property details and contact the listing agent directly.
The networks said that the new approach will help build trust between buyers and sellers, giving agents greater control and creating a smoother, more efficient path to sales.
“Early visibility also allows buyers to arrange inspections and make offers without delay, providing a more transparent and streamlined experience,” they said.
For sellers, the networks said that the new platform helps agents generate momentum from day one, as it is linked to serious buyers while providing flexibility to test the market and adjust as needed.
Belle Property and Hocking Stuart CEO Nick Boyd said that staging the release of the marketing campaign would maximise exposure while keeping it focused and efficient, resulting in faster sales.
“It connects serious buyers with new listings faster, while giving sellers a staged marketing pathway."
Through the “First to See” initiative, sellers see their properties launched to 515,000 pre-qualified buyers across both brands’ national databases, before reaching the general public.
Additionally, the platform will also provide buyers with a tailored list of properties matching their preferences and send personalised alerts when new listings that fit their criteria become available.
According to Boyd, the initiative would strengthen relationships between buyers and sellers, giving agents more control and support while helping them provide better service and value to clients.
“The initiative reflects the brands’ ongoing commitment to innovation and agent empowerment.”
“This is about evolving with the market and leading through innovation,” Boyd concluded.
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