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This Valentine’s Day, couples are expected to flock to open homes in search of their future nest, giving agents an opportunity to use the romantic occasion to help seal the deal.
With nine out of 10 joint properties owned by romantic partners in 2025, agents should consider subtle, romantic styling touches to appeal to the couples that will come to their open homes this Valentine’s Day.
According to Vault Interiors director Justine Wilson, seasonal styling has always been a good idea for connecting with prospective buyers and making open homes memorable, especially for the starter-home demographic.
“It’s such a big purchase, so anything to help buyers emotionally connect and see themselves enjoying life and living in the home in an aspirational way is great. So why not embrace the holidays as these are the kind of special occasions that make a house a home,” Wilson told REB.
She said that for Valentine’s Day, agents can feature shades of pink, red, white, gold, and silver, which are traditionally regarded as the colours of love.
“So think of this if bringing in accessories, cushions, candles, or vases, use the colour accents to create the theme.”
Wilson said the Valentine’s Day styling can start with the signboard at the front of the property, where agents can place some heart garland or have a display of vases with flowers to draw attention.
Inside the property, she said that agents could have heart-shaped pillows, floral or sweet-scented candles, pink or red flowers such as roses, and a bowl of heart-shaped chocolates or candy next to the brochures.
“A nice idea would be to play some subtle love songs; some agents already take a speaker to open for background music, but they can also easily set up their phone in the kitchen and play a Spotify playlist of love songs to set a nice mood for the day.”
“For a bit of humour, agents could even spread some petals in a bath or on a bed to really set the Valentine’s Day theme.”
According to Wilson, seasonal styling, whether for Valentine’s Day, Easter, or Christmas, can always help connect with buyers, but it needs to be in accordance with the asset and the purchasers’ demographics.
“Generally, in styling, you always want the broadest appeal. It may be an ideal home for a young couple, but an investor or downsizer may be the actual purchaser, so it’s best to do light touches to appeal to all buyers.”
Additionally, she said that agents who go the extra mile will also gain extra marketing tools for their own channels.
“It’s a fun idea to showcase the holidays, and they could also do a reel or walk-through videos for their social media content – as long as its light hearted and good intention, it should land well,” she concluded.
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