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In an industry where it often takes years to build meaningful market share, Melissa Brooker has accelerated from long-term real estate professional to business owner and market leader at record speed.
Now regarded as one of Brisbane’s highest-performing agents, Melissa rose to the top through a strategy many overlook: deep community connection, executed with discipline and consistency.
Her rise has been fuelled by an approach that runs counter to common sales advice - Melissa has never made a single cold call.
The mother of two is the business owner of Place Caboolture and Place Ningi, co-owning the newly rebranded offices alongside Robbie Lofaro as part of Place Purpose Group.
After more than 15 years in the real estate industry, Melissa transitioned into residential sales in 2023 and is now on track to sell between 100 and 150 homes this year, following around 90 sales last year, while securing market share in Elimbah and setting suburb records across Caboolture, Ningi and Elimbah.
Her performance places her among the highest-volume agents across Brisbane.
Rather than spreading herself thin, Melissa’s strategy was deliberate, working within a tight geographic and social ecosystem and embedding herself in the community she already lived in.
One listing led to another. Referrals stacked. Trust did the heavy lifting. “I just worked within my community, and that’s where it all started,” Melissa said.
Melissa began her career in property management in 2008, before stepping away from full-time work to raise her children. When she returned to the industry, she chose commission-only sales for one reason: flexibility.
“I didn’t want to go back to a rigid 9-to-5 after having kids,” she said. “I wanted to build something that worked around my family, not the other way around.”
Within six months of transitioning into sales, Melissa became a business owner and now leads a 25-person operation across two offices.
She is supported by her direct team, Tahlia McCosh (Personal Assistant), Sharyn McLean (Operations Manager) and Will Perkins (Buyers Concierge), allowing the business to scale while maintaining service standards.
“I’ve never wanted to pester people on the phone,” Melissa said. “I built my business by working within my community, using local social media groups, word of mouth, letterbox drops and results-driven marketing.”
According to Robbie, Melissa’s rise reflects experience applied with clarity.
“Melissa has built genuine market share the right way, through trust, systems and consistency,” Robbie said. “That depth of industry knowledge, combined with discipline, is what’s driven her results.”
The decision to rebrand under Place was driven by alignment, technology and scalability.
“The systems and backend support give agents better tools to do their job,” Melissa said.
Despite the scale of the business, Melissa remains disciplined about structure and sustainability, crediting strict calendar control and the support of her partner Anthony, who has stepped back in his own career to support family life.
“When I’m at work, I’m all in,” she said. “But being present for my kids was the whole reason I made the leap.”
Deeply embedded in her local community, Melissa supports school-led initiatives that send care packages to children in war-zone countries, contributes to local charities, and has delivered one-off support to families in need, including waiving commission entirely for a local family rebuilding after a house fire.
Melissa Brooker’s Tips to Consistent Market Share
• Build trust locally before chasing volume
• Be visible in the community you serve - in person and online
• Replace cold calling with relationships and referrals
• Prioritise consistency over hype
• Put systems in place early so growth doesn’t break service
• Protect your time - discipline creates scale
Her ambition now is clear: to become the market-share leader across Moreton Bay’s northern corridor.
“For me, growth isn’t about noise,” Melissa said. “It’s about consistency, trust and performance.”
The speed of Melissa’s rise reflects not inexperience, but the application of more than a decade of real estate knowledge, strong systems and deep local trust.
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