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The mortgage and real estate giant has inked a partnership with Foxtel, embedding itself into season 18 of Selling Houses Australia as it accelerates its push beyond home loans and deeper into the buying and selling process.
The 12-week season launches on Wednesday, 4 March across Foxtel and BINGE, following a blockbuster previous run that delivered more than 32 million stream starts and over 11 million viewing hours in 2025.
The brand, operated by Lendi Group, said the sponsorship reflects its shift from a mortgage-only provider to a broader property platform spanning buying, selling, refinancing and ownership.
“Selling is a moment where people want clarity and confidence – and where the right advice can change the outcome," Michael McCash, general manager of Growth at Lendi Group said.
"From getting a home sale-ready to understanding what the sale means for your mortgage and next purchase, Aussie can support more of the journey – with broker advice and tools that make the process easier, not noisier.”
Aussie’s on-screen presence will extend beyond logo placement, with integrated scenes featuring design expert Wendy Moore, linking real estate decisions to financing considerations, broker support and the use of Aussie’s digital tools.
Foxtel Media said the partnership places Aussie directly inside one of the country’s most trusted property narratives.
“As we celebrate a blockbuster 18th series and 200 episodes, Selling Houses Australia is Foxtel’s premier and longest-running original Lifestyle programme offering Aussie an engaged audience with millions of hours of attention,” said Alexandra Hazlehurst, head of Narratv at Foxtel Media.
“With seamless integrations into the show’s captivating narrative, the partnership inspires viewers to make smarter property decisions, putting Aussie at the forefront of the consumer's mind.”
The move follows a broader expansion by Aussie over the past year, including with a number of real estate agencies.
It was recently revealed that Aussie partnered with Stockdale & Leggo in a strategic agreement designed to tighten the link between finance and real estate transactions.
Under the deal, Stockdale & Leggo clients gain access to Aussie Home Loans’ end-to-end property services, from pre-approval through to settlement, with agents also receiving zero-cost listings on Aussie’s Property Search platform, covering off-market, pre-market and on-market properties.
The partnership is expected to provide the agency access to Aussie’s five-million-strong customer base, while reinforcing Aussie’s broader push beyond mortgages into a fully integrated property ecosystem supporting buyers, sellers, and agents nationwide.
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