Aussie is expanding beyond home loans into property search and vendor referrals, helping connect agents with finance-ready buyers and potential sellers through its broker network.
For decades, mortgage brokers have played a defined role in the property journey: get the buyer finance-ready, then step back.
Aussie is betting that model is no longer enough.
For Aussie, that shift has become a strategic focus. With more than $3 billion in active pre-approvals at any given time, the group has been building infrastructure it says can better connect agents with finance-ready buyers and, increasingly, potential sellers.
"We've always had the customer at the start of the journey," said Rhett Dallwitz, general manager of agent services at Aussie. "What we're focused on now is staying connected as they move through the property market, and making that process simpler for both buyers and agents."
Connecting demand with supply
At the centre of the strategy is a simple idea: Aussie's scale gives it visibility across both sides of the transaction.
The group says it sees more than 10,000 potential vendors each month through its broker network and digital channels, alongside a large pool of pre-approved buyers actively looking to purchase.
Historically, those two sides haven’t been connected.
“A lot of customers would get their loan approved and then effectively go off and navigate the property market on their own,” Dallwitz said.
“There’s an opportunity to create better outcomes by linking that demand more directly with agents.”
A different take on listings
Aussie’s property search platform, now hosting more than 100,000 listings, is free for agents to use, a deliberate move in a market where listing costs remain a key consideration.
The company says its model is structurally different to traditional portals, given its core revenue comes from home lending rather than listings.
“We don’t rely on listing revenue as a business, which gives us the ability to approach this in a way that’s focused on participation and outcomes rather than charging for exposure,” Dallwitz said.
More than 12,000 agents have already signed up to the platform, according to the group.
The role of buyer intent
A key part of the proposition is the quality of buyers.
Unlike traditional property search, Aussie users can view listings aligned to their borrowing capacity, meaning agents are dealing with customers who are already finance-ready.
For agents, that could shift the dynamic from enquiry volume to conversion.
John Karlecik from NGU Real Estate in QLD says: “I signed up to Aussie because the idea of working with buyers who are already finance-approved just makes sense. Anyone can send you enquiries, but what matters is whether those people can actually buy. If even a portion of those leads convert, it changes the way I think about how I spend my time.”
Not competing — but expanding
The move also raises a familiar question: where do brokers sit in the broader transaction?
Aussie has launched a licensed buyer’s agency to support customers through the purchase process, but maintains it is not entering the sales agency space.
“We’re not looking to list and sell property. Our focus is on supporting customers through the process and working alongside agents, not replacing them.” Dallwitz said.
Building a two-way pipeline
Alongside buyer demand, Aussie is also testing a vendor referral model, “Seller Assist”, designed to connect homeowners considering selling with local agents.
The intent is to create a two-way flow — buyers introduced to listings, and potential sellers referred back to agents.
“Every month, we see a large number of customers indicating they may be ready to sell,” Dallwitz said. “Connecting those customers with agents is a natural extension of the role we already play.”
For more information visit: www.aussie.com.au/for-agents/