A new partnership for the real estate network aims to capitalise on increased online interest in interactive experiences for buyers and renters.
RE/MAX Australia has signed a partnership agreement with Virtual Tours Australia (VTA) to provide 3D virtual open homes on properties for sale or lease.
According to a statement from the network, the partnership will give agents and property managers the capacity to deliver virtual open homes and inspections 24/7.
RE/MAX Australia finance director Chris Chapman said that the deal stands as a crucial part of the franchise’s ongoing digital transformation.
“VTA brings a one-click property scan booking solution to RE/MAX agents, increasing efficiency, and reaching more buyers and renters more quickly,” Mr Chapman said.
Under the agreement, RE/MAX will also reportedly benefit from Virtual Tours Australia’s proprietary customer data insights, allowing them to provide better services across digital channels.
The 3D open homes capability is set to complement RE/MAX’s use of online presentations, live streams, 3D floor plans and virtual staging.
According to VTA CEO Josh Callaghan, the deal cemented a “continued commitment to the evolution of real estate” as buyers and renters seek new ways to engage with real estate online.
“In the past nine months, property consumer behaviour has changed significantly, with the ability to provide unrestricted access to view and experience a property now more important than ever,” the CEO said.
“Our virtual open homes enable our partners to gain unique insights into their buyers as well as attract more vendors who are keen to take advantage of this cutting-edge technology.”