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More than 200 First National offices across the country will have access to REA Group’s Connect suite of products, thanks to its new alignment.
Weighing in on the announcement, First National chief operating officer, Ed Atkinson, said the network was pleased with the partnership, which will provide agents with tools and insights from the likes of realestate.com.au, Realtair and CampaignAgent.
Connect also enables agents to increase their brand exposure and build templates and digital presentations for pitching prospective clients, as well as provide them with the ability to secure management agreements on the spot.
“We have thousands of agents in our network and this new corporate partnership will provide each of them with access to real, tangible benefits,” the COO continued.
Revealing that First National had identified a need to provide value to individual offices through the saving of time and increasing brand exposure, he shared that “positive feedback from our agents who were already using Connect gave us the confidence to roll this offer out to our wider network.”
Suggesting that the Connect suite of products makes prospecting easier and ultimately allows for growth to remain the focus, Mr Atkinson said, “This is particularly important as the market faces its current challenges.”
Marini Gils, the commercial growth and industry partnerships director at REA Group, has acknowledged that customers are experiencing “great success” when prospecting with Connect.
“We’re delighted to now be the partner of choice for First National Real Estate,” she commented.
Recounting that REA Group had “worked together with the team at First National over a number of months to come up with a corporate partnership that addresses their needs and makes prospecting even easier,” she said opportunities such as this one are an exciting prospect.
“We hope to make corporate partnerships available to more customers in the future,” Ms Gils hinted.
ABOUT THE AUTHOR
Grace Ormsby
Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.
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