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CEO heralds ‘a new era’ for property marketing

By Grace Ormsby
01 September 2023 | 11 minute read
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A new proptech marketing tool is aiming to flip the script for agents and property managers bogged down by the creation of property listing content.

ListSMRT, a custom-built real estate AI-GPT powered tool, looks to “fus[e] the art of copywriting with the prowess of artificial intelligence”.

According to Grant Carter, CEO of ListSMRT, the platform “represents more than just a tool”.


He has called it “a game-changer for real estate professionals across sales and PM – residential and commercial, while the company stated that the capability “heralds a new era in property marketing strategies”.

Mr Carter shared that the primary objective of the offering “is to streamline the marketing process, allowing agents and property managers to focus their energies on their core competency: customer relationships and transacting more property”.

Explaining how the tool works, the CEO outlined that ListSMRT has “harnessed OpenAI by creating guardrails to navigate ChatGPT for real estate”.

Features of the technology include ‘smart’ property forms, which pre-fill publicly available property information, sales and rental templates, and the ability to adjust the tone of voice for property ads in “mere seconds” across web copy, brochure content, and social media posts.

The new tool is also set to enable users to regenerate property ads or tailor them when required.

Mr Carter said the technology came about based on “the ambition of overhauling property listing creation”.

“Tackling all those significant inefficiencies like the logistical time wasting created and unlocking everyone and anyone’s potential to create intelligent targeted listing content for residential and commercial property,” he noted.

From his perspective: “The fusion of AI technology and pinpointed marketing strategies holds the potential to redefine industry benchmarks.”

Already, ListSMRT is reporting its reach as extending beyond Australia and New Zealand, across the US and UK markets, in what’s being lauded as “a significant milestone for the company”.


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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