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Domain will divest a suite of agent workflow and valuation platforms as it reshapes its business following its mid-2025 acquisition by CoStar Group.
In a statement released on 18 February, Domain confirmed it will sell a number of its agent workflow solutions, including campaign management platforms Campaigntrack and Realhub, along with Engage, its digital proposals product, and Real Time Agent (RTA), its digital authorities and contracts platform.
The company will also divest Insight Data Solutions (IDS) Government Valuation Services, which operates VM Online, a statutory valuation platform used by government clients.
Domain said the decision reflects a strategic pivot under CoStar ownership, acknowledging that the divested products require highly localised development and do not scale globally within the CoStar ecosystem.
Domain president at CoStar Group, Jason Pellegrino, said the move would allow the products to thrive under owners with a sharper operational focus.
“This decision reflects our confidence in focusing on where we are best placed to create the greatest value for customers.”
He added that Domain would prioritise investment in its core property platforms, where CoStar’s global scale, data capabilities, and operating experience offer the greatest competitive advantage.
“These are strong assets being divested, and they play an important role in their customers’ workflows, and we are committed to a smooth transition.”
“We believe now is the right time for new owners who can provide the dedicated focus and investment these products require, ensuring the best outcome for customers.”
Ad Astra has been appointed as financial adviser for the divestments, with a mandate to identify buyers capable of supporting both future growth and existing clients.
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