AI-powered real estate platform to transform agents into top performers

Built on nearly two decades of sales conversations data, the application Beleef and its artificial intelligence (AI) system “Sandy” anticipate buyer and seller concerns, improving agents’ communication while reducing their admin time.

According to Ausrealty and Beleef co-founder Omar Obeid, while communication has been a core driver of high performance and essential to building trust in the industry, it has also often created issues.

“The problem is that vendors want the highest price while buyers want the lowest, and with conflicting agendas and emotional bias, agents must balance truth with context, often creating communication gaps,” Obeid told REB.

“Agents have to be world-class communicators. They have to be able to preempt, they have to be able to almost read minds and anticipate clients’ objections.”

“And if agents are not equipped for that kind of communication, the gaps start to appear, distrust starts to happen, they start making stuff up, the distrust continues, and the industry has a problem.”

He said that the platform aimed to standardise elite-level performance, eliminate inefficiencies, and rebuild trust at scale, transforming both agents’ work and consumers’ experience across property transactions.

From new agents to top performers

According to Obeid, becoming a top agent traditionally took years, requiring experience, charisma and strong communication skills to manage complex client emotions and expectations.

Through the Beleef app, he said this learning curve was significantly reduced by embedding high-level communication into the workflow, enabling agents to reach top performer capability much earlier.

Obeid said the app connected agents, vendors and buyers in one system, automating communication through predictive messaging that updates all parties in real time, anticipating concerns, and guiding every stage from listing to sale.

“We believe anticipation beats persuasion. If you can anticipate what someone wants, you can guide them much better than reacting to what they need.”

“And the Beleef system does that. It knows what someone’s going to be thinking well before they think it, and sends them a pre-emptive message, effectively removing any questions, any objections and concerns.”

According to Obeid, the system found that in a private-treaty sales campaign, there were 528 seller concerns and 416 buyer concerns, making it difficult for agents to keep up with the demand without burning out.

He said that the app anticipates the concerns by sending a curated message before the issue arises.

“For example, the app detects when a seller is preparing their home for an upcoming open home and begins to feel uncertainty about whether buyers will attend or whether the effort will be worthwhile.

“It then proactively sends reassurance and guidance ahead of time, addressing those concerns before they turn into questions, objections, or hesitation.”

Additionally, Obeid said that the system removes the need for admin and backend support by running all communication and campaign tasks through a single workflow, giving agents time for face-to-face interactions.

“It replaces fragmented tools by integrating functions like marketing, scheduling and messaging into one system that delivers coordinated, real-time updates and reduces inefficiencies caused by disconnected processes.”

He said that recently, an agent achieved $18 million in sales over a single weekend using only the app, without any admin or backend support, simply by improving communication with both buyers and sellers.

“The app was giving him detailed knowledge and advice, engagement metrics, what to do next, how to shape the pricing, how to communicate with the owner, and the buyer.

“Every time the owner sent a message on WhatsApp, Sandy had already answered the question two minutes earlier.”

“The app kept the seller in a very, very high state and ultimately he closed the sales.”

Agencies to scale up faster

In addition to boosting agents to become top performers, Obeid said the Beleef system can also help agencies to scale faster.

He said that young agents can immediately operate at a top level by using the app to take photos, edit listings, assess owner profiles, select sale methods, and make decisions guided by years of expertise.

“This significantly reduces onboarding time and allows agencies to scale teams faster without relying on lengthy mentoring cycles.”

Additionally, Obeid said the system allowed agents to learn in line with live campaigns rather than through extended shadowing of senior staff.

“Belef compresses the time because it is leading the actual transaction, meaning structured guidance replaces traditional trial-and-error learning.”

As a result, he said that agencies will be able to bring new agents into production much earlier, reducing dependency on high-performing individuals to train and oversee every stage of development.

“The shift removes a key scaling bottleneck, as senior agents no longer need to spend large portions of their time onboarding recruits, allowing businesses to expand headcount while maintaining consistency in performance and communication standards.”

Ultimately, Obeid said that as more tools develop, agents’ roles will be shifting from sales-driven activity to interpretation and advisory work, supported by greater transparency in transactions.

“Agents are going to move from salesmanship to consulting, the world is going to be contextualised transparency in every transaction, and agents will be interpreting what’s in the system and giving emotional support.”

He said the shift was expected to improve trust, reduce pressure on agents, and elevate how the profession was perceived, leading to higher respect, better outcomes, and stronger client experiences.

“Agents are going to be regarded in a higher light. They’re going to earn the respect that they should.”

“They’re going to have better family lives, less pressure. They’re going to have better conversion rates. They’re going to have better everything,” Obeid concluded.