Rex’s new AI suite to supercharge agent prospecting and productivity 

Rex AI will operate at the centre of the Rex CRM system, comprising four separate roles: AI Admin, AI Prospecting, AI Nurture, and AI Manage.

The company said AI Admin would focus on data entry and processing, automating tasks via voice or text input, data capture, and task execution.

Meanwhile, AI Prospecting will identify opportunities for agents by determining which prospective clients to talk to, why they should speak to them, and what to say.

After using the prospecting tool, agents can then use AI Nurture to automate high-volume, low-stakes follow-ups, feeding their prospecting pipeline.

Rex said the fourth capability, AI Manage, would provide performance and oversight data through its visibility, coaching and forecasting engine.

The new features followed key findings from the business’s artificial intelligence advisory board, which examined insights into the relationship between agents and AI.

It found data quality often suffered when administrative tasks fell behind, and prospecting failed due to agents not knowing who to call and when.

It also found that many agents had overworked hot leads and needed better talking points to create warmer, faster conversations.

According to the company, AI Admin is now available as a beta product, with AI Prospecting launching in the coming weeks, and AI Manage and AI Nurture to be available later in the year.

Rex Software chief revenue officer, Tom Ainsworth, said while AI wouldn’t replace agents, professionals who leverage AI will replace those who don’t.

“Rex brings the power of AI directly into the CRM our customers use daily, speeding workflows, unlocking insights, and turning their database into an active growth engine,” he said.

“Rex AI elevates an agent’s workflow and productivity, leading them to unlock their database and tap into it like never before,” Ainsworth concluded.