Promoted by Onthehouse.com.au
Agents have been given a cost-effective way to continuously promote themselves to future vendors.
Imagine the return on a product that gets your personal brand in front of an audience of homeowners, vendors and investors in your suburbs from 6c a person. That would be pretty impressive right?
Leading property research portal Onthehouse.com.au has launched the first of a series of premium products offering an exclusive opportunity for real estate professionals to directly engage with a targeted audience of homeowners, vendors and investors within their chosen suburbs.
Local Agent is a strategic, cost-effective solution where agents can exclusively develop top-of-mind awareness and vendor leads, and create a referral network from people conducting research in early stages of the selling cycle.
Over 3 million property reports are viewed every month at Onthehouse.com.au. Sales agents and property managers can now have their profiles exclusively and prominently positioned in property profile reports for every off-market property in their chosen suburbs.
Agents taking up the product will also have an edge on their rivals with access to website trends and data, plus to help add more value to prospects and clients, agents will be supplied with monthly suburb statistics.
Let’s look at a specific example with a NSW agent sponsoring Castle Hill and its surrounding four suburbs. A photo of that agent, their brand and contact details would be continuously promoted to over 13,000 individuals specifically accessing the property profile reports in those suburbs every month.
With over 40 per cent of the website’s audience confirming they are the homeowners researching their property and 25 per cent investors researching an investment – it’s likely to mean 8,500 future clients are engaging with this single agent’s brand every month. That’s 8,500, or 6c per, potential future client.
And remember, the Local Agent is the only agent displaying in those searches, so those prospects are either all theirs, or their competitors, depending on who books the suburb first.
So when opportunity doesn’t knock, let Onthehouse.com.au help you build a path to your door!
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ABOUT THE AUTHOR
Onthehouse.com.au
Onthehouse.com.au is Australia’s most transparent and comprehensive real estate portal, empowering consumers to make informed property decisions by providing them with free access to information. More than 1.8 million unique visitors search for listings and view in-depth property data every month, making it Australia’s third most popular real estate platform.
Onthehouse.com.au is the flagship consumer offering of Onthehouse Holdings (ASX:OTH), the 360-degree property market services group that provides comprehensive real estate agency solutions, information and analytics services. All of the Onthehouse Holdings businesses together help more than half of Australia’s real estate agencies, as well as being used by financial institutions and other property-related professionals.
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