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83-year-old agency aims for ‘superbrand’ status

By Grace Ormsby
15 March 2021 | 1 minute read
LJ Hooker Fraser Coast

An independent Queensland agency that’s survived a world war, recessions and now a pandemic, has made the decision to align itself with one of Australia’s most well-known real estate brands.

Wide Bay - Burnett’s Sprake Real Estate is becoming LJ Hooker Fraser Coast, with current business owners Tony Sprake and Peter Mott at the helm.

According to Mr Sprake, the decision to rebrand will help bolster their market presence, bring a true superbrand to the region, and enable them to both capture market share faster and future-proof the business.

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“Australians know and trust the LJ Hooker name, so combined with our local market knowledge and expertise further cements our position in the Fraser Coast market,” he said.

“Our footprint spans four generations, having survived world wars, recessions and global pandemics, with a long-established culture of real estate excellence.”

The owner said “taking a leadership position is imperative in our shifting real estate market — not just to service customers but also to retain talent”.

“We understand and appreciate that customers are wanting personal care and attention from their agent more so than ever before.”

Boasting offices in both Maryborough and Hervey Bay, Mr Sprake said LJ Hooker Fraser Coast is the only agency in the local area “with the synergy and crossover of staff to offer better service, efficiencies and results for customers”.

“Today, joining the LJ Hooker Group provides the ideal vehicle for us to become an even greater force in our local area,” the business owner summed up.

State director Stephen Mutton said Sprake Real Estate’s rebrand is a welcome return of the LJ Hooker brand to the Fraser Coast market.

He has recognised the decision as a big one: “For Tony and Peter to take the business in this direction after 83 years as an independent agency — we are grateful to them for the trust they have shown in our powerhouse brand.

“We understand that joining a franchise is a big step and, similar to buying or selling a property, is all based on transparent relationships.”

Mr Mutton highlighted that LJ Hooker’s mission “is to create superoffices that can withstand the ever-changing and competitive real estate landscape”.

“We have enormous faith that Tony and Peter will further develop and grow their business and the brand with our assistance,” the state director said.

83-year-old agency aims for ‘superbrand’ status
LJ Hooker Fraser Coast reb
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ABOUT THE AUTHOR


Grace Ormsby

Grace Ormsby

Grace is a journalist across Momentum property and investment brands. Grace joined Momentum Media in 2018, bringing with her a Bachelor of Laws and a Bachelor of Communication (Journalism) from the University of Newcastle. She’s passionate about delivering easy to digest information and content relevant to her key audiences and stakeholders.

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