Home of the REB Top 100 Agents

Brand Overview

Brand Overview

Real Estate Business (REB) stands as the most established business-to-business real estate publication in Australia for over 10 years.

As its digital counterpart, realestatebusiness.com.au is recognised as a reliable and trusted source of news and information in the Australian residential real estate industry. The integrated and interactive platform delivers news, analysis, intelligence, rankings, sales and marketing strategies, podcasts, research and key target market reports.

Garnering over 120,000 website views per month from an audience of professional principals, sales agents and property managers, REB takes an active role in the progress of Australia’s real estate industry.

REB is backed by Momentum Media, one of Australia’s most progressive and successful media business that brings together esteemed professionals to create energised and connected professional communities across different sectors.

Through a realestatebusiness.com.au campaign, you can reach key decision-makers in real estate by utilising both traditional and cutting-edge digital campaigns, including web advertising, EDMs, podcast and native content.

Build your business profile, increase brand awareness and drive new business leads with REB, your influential partner in the real estate industry.

Our Audience

realestatebusiness.com.au reaches over 30,000 real estate professionals across Australia’s states and territories, including professional principals, sales agents and property managers. The largest readerships are recorded in New South Wales, Queensland, Victoria and Western Australia.

On a monthly basis, the website sees an average of 120,000 page views and 40,000 unique visitors. The e-newsletters are viewed regularly by 30,832 subscribers, while REB’s social media accounts are seen by more than 20,000 connections. The brand’s podcast garners more than 5,000 audiences on a regular basis.


Almost 50 per cent of the brand’s audience specialise in sales in national branded networks located in the metro. These professionals include sales agents, sales managers and sales assistants who have been in the industry for six to 10 years.

Property management

Property managers and property management assistants are also among the audience of REB. Aside from those who work in national branded networks, professionals working independently, in boutique state-based branded network and niche groups are also connected through the brand.

Franchise ownership

Franchise owners make up more than 14 per cent of REB’s audience. Their experience range from five years to over 40 years.

Office administration

Office principals, office administration managers and office administration assistants also join REB’s big audience. They are from the metro, regional towns and rural areas.

Marketing administration

REB also caters to marketing professionals from across Australia’s states and territories.


Our Products

REB’s digital arm offers a wide range of products and services via interconnected channels that link your business with real estate professionals. Among these channels are website, e-newsletters, social media, events, podcasts and more.



Choose from a variety of website ad features, including website pop-up, webskin skin, premium leaderboard, top MREC, premium news tile, standard leaderboard and bottom MREC. All features appear on both personal computer and mobile except for webskin skin.



Feature your brand in REB’s e-newsletters as leaderboards, banners or towers.



Client will be featured on a 10- to 15-minute podcast for up to four participants with REB Managing Editor Tim Neary. The podcast will be sent out as an eDM to over 30,000 subscribers, featured on the website as MREC or Tower and strategically linked to website content to drive your platform’s SEO. Social media promotion will also be provided.

Sponsored content

Sponsored content

Client-made advertorial or story of 600 to 800 words will be featured as the third headline news story on REB news bulletin. The feature will run in the bulletin for four times every 30 days. Images, graphs, videos and interactive widgets may be inserted and a clickthrough can be directed to an off-site landing page. Social media promotion will also be provided.


Contact Us

Contact us for more information on our brands, audiences and products.

Laine Poirier
Partnerships Manager
02 8045 2042
 [email protected]