Realestate.com.au has launched what it is describing as a free, unbiased platform to help agents extend their digital reach.
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The high profile property portal has launched Agent Ratings and Reviews, allowing agents get noticed by more people on realestate.com.au at no cost.
REA Group said Agent Ratings and Reviews will go live to consumers on realestate.com.au in early 2019, giving agents time to look their best by gathering real, authentic reviews from past buyers and sellers ready for launch.
“Selling a property can be a challenging task, and 41 per cent of Australian sellers admit it’s difficult to find the right agent to sell their home,” it added.
“With more than 600,000 visitors coming to realestate.com.au to research agents every month, a great online presence is increasingly important.”
REA Group said agents have the ability to challenge a review if they believe it to be fake, as well as the right of reply on all reviews.
“In just over a week, more than 700 ratings and reviews have already been submitted. All reviews will pass through realestate.com.au quality checks to ensure they are from real clients who had purchased or sold a property over the past 12 months.
“Unlike many other websites which charge for reviews, Agent Ratings and Reviews on realestate.com.au is and will remain a free service.”
REA Group general manager – leads, Rachel Morley said this is an important initiative.
“Ratings and reviews have become an important part of research in today’s digital world, with 55 per cent of consumers reading online reviews before making a purchasing decision.
“In collaboration with the industry, we recognised that Agent Ratings and Reviews on realestate.com.au needed to be free and unbiased, and feature reviews from genuine past clients to ensure agents were being represented fairly.
She said the response so far has been “incredibly” positive.
“We know there is a big desire from agents to migrate reviews from other platforms onto realestate.com.au and we’re looking into how we can achieve this.
“We would encourage all agents to actively seek out reviews from any client over the past 12 months to ensure that come launch, they have reviews visible on realestate.com.au.”
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