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Urban Real Estate doubles down on north-west Sydney

By Alana Su-Navratil
01 February 2024 | 10 minute read
urban real estate kellyville ridge reb qyddd4

The group is continuing its expansion across NSW’s growth corridors.

Urban Real Estate has revealed the opening of a brand-new office in Kellyville Ridge.

The opening of the new outpost marks the group’s eighth retail shopfront in the north-west, “one of the fastest growing areas in the state,” said Trent Brewer, director of residential sales.

This comes less than a year later after the opening of their Box Hill office, another area of Sydney’s north-west growth corridor. Additional office locations in the region include the Bella Vista head office, as well as Schofields, Marsden Park, Bligh Park, Stonecutters Ridge and Colebee.

Mr Brewer affirmed that Kellyville Ridge’s demographic diversity and real estate market offer an “unique opportunity for growth”.

It is considered a family-orientated community with infrastructure, recreational and education facilities and transport hubs, he said.

According to realestate.com.au data, for the last 12 months to December 2023, the average price for a home in Kellyville Ridge is $1,520,000 while the average price of apartments is sitting at $534,000, making it a “second or third home buyer area” that Urban Real Estate noted is supported by a mix of first home buyers, downsizers and investors.

The group has observed the trend for sustainable living, multifamily living opportunities, an upward demand for both entry level and prestige homes, as well as a shift towards living in a suburb with good connectivity and amenities.

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Looking to the year ahead, and Mr Brewer predicts a steady real estate market, thanks to factors including a shortage of new homes and increased demand from population growth, improved infrastructure in growth corridors, as well as the easing of cost-of-living pressure.

As for business growth, the director said: “In 2024, we’re planning further consolidation within our core areas, including the Hunter, north-west Sydney, western Sydney, south-west Sydney and the Illawarra, aiming to increase market share by 15 per cent.”

That growth comes as the brand marks 21 years in business, and now boasts 15 real estate offices across NSW with 165 team members.

Since 2019, the agency has reportedly sold close to 6,500 properties, valuing at more than $3.5 billion. The rent roll now also exceeds 1,500 properties, with $1.2 billion under management.

“Our ongoing success can be attributed to a growing team of residential agents, client-centric approach, innovative marketing strategies and commitment to integrating the latest technology into services,” Mr Brewer concluded.

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