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In a bid to boost exposure, leads and value for agents and vendors, Homely and Gumtree have partnered to reshape Australia’s property market, driving agents’ reach and listings nationwide.
In six months, the partnership has delivered over 113,000 free agent enquiries and more than 3 million listing engagements across Australia without adding extra cost for either agents or vendors.
With over 5.6 million monthly users, Gumtree CEO Tommy Logtenberg said the partnership with Homely.com.au has transformed the platform’s real estate vertical and redefined how Australians engage with property online.
“This partnership is helping more buyers, sellers and agents tap into a very active and competitive property market, on a platform they already know and trust, and we expect this momentum to continue,” Logtenberg said.
Since launching in December 2024, the partnership has seen Gumtree’s real estate vertical grow from 11,000 listings to more than 180,000 nationwide, including thousands of high-performing listings.
As demand climbs in high-growth suburbs, Homely rapidly scaled its presence, driving a sharp rise in listing volumes and expanding agent reach.
Hotspots such as Melbourne CBD saw a 357 per cent listing increase, West End, Queensland reported a 200 per cent listing growth, while Concord in NSW experienced a 164 per cent increase.
Co-founder and co-CEO of Homely, Adam Spencer, said the partnership has equipped real estate agents with a new tool, creating real impact in their daily work and business growth.
“This is about changing the game for agents. Partnering with Gumtree gives our agents a powerful national reach without added cost,” Spencer said.
“For too long, agents have been promised value and delivered bills. This partnership challenges that. We’re here to deliver better exposure, better leads, and better economics for agents and vendors alike.”
In addition to agents and vendors, the Homely and Gumtree partnership also factored in buyers and renters who can now benefit from broader listing access.
Buyers and renters can access Homely’s listings directly through Gumtree, including extensive local content such as street and suburb reviews, local Q&As and insights that make property decisions more informed.
The partnership marked Gumtree’s push into real estate, reinforcing its commitment to industry growth.
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